If you're interested in a career in business, you're probably aware that account manager careers are in no short supply on the modern job market. Here's a primer on account manager education, job responsibilities, employment outlook data and salary expectations for graduates of business administration schools looking to be as informed as possible before setting out on the path to a lifelong career.
How Much do Account Managers Make?
The mean annual wage for sales and account manager positions was $123,150 in 2013, according to the U.S. Department of Labor’s Bureau of Labor Statistics (BLS), but the data show that geography can have a considerable influence individual salary expectations. Here are the mean annual salaries for the five states that employed the highest total number of sales and account managers in 2013:
- New York: $169,980
- California: $132,830
- Texas: $129,390
- Florida: $128,450
- Illinois: $113,600
Most account managers have bachelor's degrees from business administration schools, although degrees in communications and statistical math can also prepare you for important aspects of the position. Helpful subjects to study include management, law, accounting, marketing, finance, economics and mathematics. Graduate degrees in business or management may be advantageous for candidates seeking leadership or senior management positions.
Once your account manager education is over and you've taken your place in the working world, attending conferences and other industry events can go a long way toward keeping your account management game as sharp as it can be. What's more, certification courses and membership in such organizations as the Strategic Account Management Association (SAMA) may help you acquire new skills, grow your professional network and stay on the cutting edge of emerging techniques and technologies in the field.
Occupational Requirements and Work Environment
Typically, account managers work to ensure a positive professional relationship between a company and its clients. Specific duties of the position may vary, depending on the company and the individual position within their department, but here's a list of tasks that most account managers can expect to perform at one time or another:
- Directing and coordinating client and customer relationship policies and practices
- Supervising teams of account representatives and working to resolve client issues
- Developing plans to acquire new clients through various outreach techniques
- Designing, implementing and overseeing training programs for account representatives
- Collecting and analyzing data on client experiences and preferences
Account managers may be assigned to a particular type of client relationship, such as B2B or individual customer support, or they may handle a variety of different account types. Some account managers interface directly with client representatives, while some focus more on the administrative side.
According to the BLS, account manager positions are common in multiple industries. Here are the top five industries for account managers in 2012 and the percentage of working account managers employed by each industry that year:
- Retail trade: 20 percent
- Wholesale trade: 20 percent
- Manufacturing: 13 percent
- Finance and insurance: 10 percent
- Management of companies and enterprises: 8 percent
Most account managers work in offices and interact with both superiors and subordinates on a regular basis. Communication over both email and telephone is an extremely common aspect of the job, and work weeks of more than 40 hours may be a regular feature of some positions.