Justin Bieber joins with Pencils of Promise to raise money for schools

Pencils of Promise

Pop star Justin Bieber and Adam Braun, founder of the non-profit organization Pencils of Promise, recently announced the launch of Schools 4 All, a fundraising challenge that asks entrants to help the organization build schools and provide basic education to the 75 million children worldwide who don't have access to schooling.

Since its founding in October of 2008, Pencils of Promise has already built more than 20 schools, giving more than 1,200 children access to education who would not otherwise have received it. "Braun and PoP believe that education is a basic human right," writes CBS News' Devin Brown.

In a YouTube video promoting Schools 4 All, Bieber says, "Adam and I are asking you to make your own fundraising page--and whatever page raises the most money, Adam and I will be flying out to a school of your choice, so get started!"

Anyone can create a fundraising page by going to www.schools4all.org and following the on-screen instructions. Each entrant then receives a unique Web address that can be forwarded to family and friends in order to raise money--the creator of the page that raises the most money during the promotion period will receive a visit to their school from Justin Bieber and Adam Braun.

"The homepage … does a great job of tracking the overall progress of the project, which ends June 30," writes Mashable's Zachary Sniderman. "So far, Schools 4 All has raised more than $145,000, which will pay for about seven new schools to be built. A leaderboard shows which pages have raised the most money. And it isn't a vicious fight between 13-year-olds--Pencils of Promise is encouraging participation from families, and even entire schools."

To expedite the fundraising process, the organization recommends forwarding your page's link to friends via e-mail, Facebook and Twitter--or even calling people to ask for donations.

"With the 'Baby' hitmaker's dedicated Beliebers behind the cause, Schools 4 All is set up for educational success," writes PopCrush's Amanda Hensel.

Image (above) courtesy of Pencils of Promise.

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