Internet Marketing Specialist Salary, Career Forecast, Trends, and Training

Once you know how consumers think, you have more power over directing their spending habits. Marketing specialists make a living at the intersection of psychology and spending, learning more about purchasing habits and using their knowledge to create new connections.

At the forefront of technology, Internet marketing specialists take their skills online, researching consumer spending on the Web, working with eCommerce clients, and translating their skill-set to computer applications. Explore Internet marketing training and learn more about top jobs within the career.

Internet Marketing Specialist Salary 2009 Information

The average Internet marketing specialist salary in 2009 and 2010 varies depending on your place of employment, level of experience, and region. The Bureau of Labor Statistics (BLS) reports that marketing managers nationwide earned median annual wages of $110,030 in 2009. The lowest 10 percent of earners made less than $55,720, while the highest 10 percent earned more than $166,400. Take a look at more Internet marketing specialist salary data from top industries for marketing management careers:

  • Other financial investment activities: $153,150
  • Securities and commodity exchanges: $153,060
  • Motion picture and video industries: $152,700
  • Oil and gas extraction: $149,330
  • Pipeline transportation of natural gas: $146,990

Here are the top-paying states for marketing managers:

  • New York: $150,130
  • New Jersey: $141,300
  • California: $136,990
  • Virginia: $131,610
  • Delaware: $130,550

The top-paying metropolitan areas for marketing managers in 2009 were concentrated in California, New York/New Jersey, and Massachusetts. Though these areas pay top salaries, cost of living in these states tends to be higher, as well. Among top-paying states, cost of living is lowest in Virginia and Delaware, helping you stretch your salary dollars.

    Salary.com reports median annual wages for popular Internet marketing careers from 2010:

    • Marketing assistant I: $37,829
    • eCommerce marketing analyst: $65,871
    • eCommerce marketing manager: $83,866
    • Electronic marketing manager: $92,249
    • eCommerce marketing director: $131,500

    Explore Internet Marketing Specialist Training Online

    Pursuing your Internet marketing specialist training online gives you the freedom to log on from anywhere to complete your coursework. The format may be ideal if you have a full-time or part-time job or other commitments that might keep you from earning a degree or certificate otherwise.

    Typical Internet marketing specialist coursework includes training in business technology, eCommerce marketing strategies, computer applications, and Internet services. Becoming a marketing manager may require an MBA degree, plus years of work experience, but with a bachelor's degree, you could begin your career as an associate marketing specialist or eCommerce marketing analyst.

    Strong Marketing Career Future Potential

    Job opportunities for marketing managers are expected to see steady gains in the coming years, according to the BLS. About 21,900 new jobs are expected to enter the industry between 2008 and 2018, for a gain of 12 percent, and workers who can work with the Internet may be highly sought-after. Explore your Internet marketing training options today and take your career in a new direction.